My personal career goals include the fields of marketing and advertising. Social media can be an important tool in these realms of business. These articles display up-and-coming marketing techniques which can be used with Web 2.0 and social networking sites.
This Lansing State Journal article highlights the importance of using social media as a tool for marketing. However, many realms of social media are new to companies who are set in their old ways of marketing techniques; they are just now experimenting with new ways to reach their audience.
This article (brought to you by building43) provides a breakdown of SEOmoz's (a marketing, consulting, and company optimization firm) top 30 social media sites, and illustrates approaches corporations can take to improve their marketing strategies in a world run by Web 2.0.
This article begins by tracking the importance of having a presence on the internet. Because the internet is so full of various websites, having a website merely to advertise is pointless; the chance of gaining popularity with that particular location in the web will be minuscule. Therefore, social media seems to be the next logical step for getting a company's name out into the eye of the public.
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